Our simple and bulletproof process works like a funnel. We start with many options and lots of decisions to make, and distill those ideas down through each successive stage, without backtracking to the previous one.
This means your website will be developed fast and efficiently, and avoids falling into “development hell”, where we keep redoing things over and over and wait weeks or months between each step. As long as we both agree to follow this process, your site will be crafted and launched in no time!
Stage 1: Choose a Design
After we understand the vision for your company and what you’re looking to do with your website, we’ll send you a few choices and let you pick what looks best.
Our designs are very flexible and a bit like LEGOs, with easily interchangeable components that can be re-arranged in any order. Not everything needs to be set in stone here, but you’ll need to approve the core artistic design of the site before we can move past this stage.
Approve the Design
Stage 2: Supply Website Content
While we’re developing the website, you’ll need to gather together all the photos and written information that your website requires. We’ll specify exactly what is needed from you.
This step can be deceptively hard, because as a small business owner you’re very busy and your time is valuable. If you need help writing content, taking additional photos or videos or with anything else, we can offer that as an additional service.
But deadlines also work two ways, so you’ll need to make sure you deliver this content to us on time for us to move forward in a timely manner!
Supply all the Site Content
Stage 3: Staging Site
We’ll give you a private link to the real, working copy of the website design you approved, populated with the content you gave us. If we don’t quite have everything we need yet, some parts of the site will have “dummy” content that gets changed later.
This is where you test all the site features, and ensure that everything is working out as you hoped it would. If we need to rearrange some elements or switch some pictures at this point, thanks no problem.
You’ll need to approve the work-in-progress version of the site before we can move on.
Approve the Staging Site
Stage 4: Website Launch & Post Launch Optimizations
The big moment is here! With a seamless transition, your site is released to the world.
From here, we can can continue to host and maintain the site for you, ensuring it stays fast, secure and runs well on any device, even years later. Or you can choose to part ways, and we’ll deliver simple, clean website source files that any hosting provider can handle. The choice is yours.
This is also where Search Engine Optimization begins. Read more about that below.